Hero Section
Before You Spend
Another Dollar on Ads —
Read This.
Most local businesses are actively losing money on Facebook and Instagram ads right now — not because the platforms don't work, but because nobody set them up to work for them.
I build Facebook and Instagram ad systems that fill your booking calendar with qualified local leads — consistently, predictably, every month.
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Pain Section
Six questions your current setup can't answer.
If you can't answer these questions about your Facebook ads today, you're not running a campaign — you're running an experiment with your own money.
Without proper Pixel setup and conversion events, you have zero attribution. Every booking is guesswork. I set up tracking so every lead traces back to its exact ad before a dollar goes live.
Boosted posts default to broad targeting. Your budget could be reaching people 60 miles away who'll never book. I lock campaigns to your exact service radius — zip by zip if needed.
No CPL visibility means you can't scale what's working or cut what's wasting money. Every campaign I run has live cost-per-lead tracking from day one, visible to you any time.
95% of people who see your ad won't book the first time. Without retargeting, warm prospects disappear. I build multi-touch sequences that bring them back at a fraction of the original CPL.
Creative fatigue. Same image and copy for months means Facebook penalises you — CPL climbs, reach shrinks. I rotate fresh creative every 2–3 weeks specifically to prevent this.
Lookalike Audiences let Facebook find thousands of nearby people who behave like your highest-value customers. Most businesses never set this up — it's often the single biggest CPL lever.
The Difference + What I Measure
I don't sell ad management.
I sell a fuller calendar.
"Most freelancers hand you a report. I hand you results — tracked, attributed, and tied directly to your revenue."
Every decision I make is evaluated against one question: does this put more qualified people in your booking calendar? Not impressions. Not reach. Booked appointments.
- 🎯Outcome-first thinking
Campaigns built around your business goals — calls, bookings, form fills — not vanity metrics like reach or impressions.
- 📊Full attribution from day one
Every lead traced back to its source. You'll know which campaign, ad, and audience is generating revenue — and at what cost.
- 🔬Weekly optimization cadence
Campaigns reviewed and adjusted every week — not monthly. Cost per lead drops consistently as the system learns what converts.
- 🤝You own everything, always
Your ad account, pixel data, creative assets, audience lists. I work inside your accounts. If you leave, you take everything.
Cost per lead
Tracked dailyBooked appointments attributed to ads
Every bookingWhich ad, audience & placement is converting
Per campaignRetargeting conversion rate vs cold traffic
WeeklyCreative fatigue signals — before CPL climbs
ProactiveMonth-over-month lead volume & cost trends
Monthly reportEvery metric reported in plain language — no jargon, no dashboards you have to decode yourself.
Me vs. Agency Comparison Table
Me vs. a Traditional Agency.
Let's be direct.
You’re not hiring an agency — you’re hiring the person actually doing the work.
| Working With MeFacebook & Instagram Specialist | Typical AgencyDigital Marketing | |
|---|---|---|
| Who manages your account | Me, personally. Every time. | Account managers / junior staff |
| Platform focus | Meta Ads (Facebook & IG) | Multi-channel (Meta, Google, SEO, email…) |
| Response time | Same day (Mon–Sat) | Account manager, 2–5 days |
| Who owns the ad account | You — from day one | Agency often holds ownership |
| Contract length | Month-to-month, no lock-in | 6–12 month minimums typical |
| Optimization frequency | Weekly reviews, every account | Less frequent due to larger client loads |
| Knowledge of local service biz | Deep experience with local service lead gen | Generalist across many verticals |
| Onboarding → first lead | Launch in ~5 days, (first leads typically within 2 weeks) | 4–8 week setup process |
| Success metric | Cost per lead & revenue tracked | Reports, not always tied to revenue |
Platforms
Every Facebook & Instagram surface,
working together.
One campaign strategy running across Facebook, Instagram, Reels, Stories, and Messenger — reaching your local customers wherever they spend time.
"The businesses winning on Facebook and Instagram aren't running one ad on one placement. They're building a presence that surrounds local customers at every touchpoint — and retargeting the ones who almost converted."
Highest-volume lead platform for local service businesses. Unmatched targeting depth — income, homeownership, life events. Lead forms that pre-fill reduce friction massively.
Visual-first and high-engagement. Particularly strong for med spas, salons, and dental where showing the transformation matters. Reels ads deliver the lowest CPM right now.
The highest-reach format on Facebook and Instagram right now. Short testimonials, before/afters, and service showcases drive trust and lower CPL.
Retarget website visitors, video viewers, and page engagers. Click-to-Messenger opens a direct booking conversation. Turns warm prospects into booked appointments.
5-Step Process
Campaigns live in 5 days.
Leads follow.
No drawn-out onboarding. No waiting months. This is the exact sequence every time.
40 minutes. I review your current setup, identify every gap, and map your local lead opportunity. No commitment required.
Targeting built from scratch — location, demographics, interest clusters, custom audiences, and lookalikes matched to your ideal customer.
Ad copy and creative briefs written to stop the scroll in your local market. Not templates — built for your business and audience.
Pixel events, conversion tracking, lead form setup, and call tracking all verified before a single dollar goes live.
Weekly performance reviews, fresh creative rotated in, budgets shifted to winners. Cost per lead drops month over month.
What Happens After You Book
Here's exactly what happens
after you book.
The audit call is not a sales call. Here's what to expect — step by step — before you commit to a single cent.
Pick a time that works for you via the booking link. No prep required — I'll ask you everything I need on the call itself. Just show up.
On the call, I'll look at your current ad setup, your service area, your competitors, and what the realistic lead opportunity looks like in your specific market.
Within 24 hours I'll send a tailored proposal with exact pricing, a campaign strategy, and realistic lead projections. You decide if it makes sense — no pressure either way.
I do real work before the call — researching your market, your competitors' ads, and your current setup. You'll leave with actionable insights whether we work together or not. If I don't think Facebook and Instagram ads are the right move for your business right now, I'll tell you that too.
Who This Is For
Local service businesses that live on bookings.
If customers book with you, call you, or walk in — this system was purpose-built for your market.
New patients, implants, Invisalign, whitening
Botox, filler, laser, body sculpting
Janitorial and Commercial
Roofing, remodelling, landscaping quotes
Personal Training, fitness classes
New patients, sports injury, wellness plans
Appointments, seasonal promos, loyalty
Detailing, tires, oil changes, bodywork
The Offer
One complete offer.
Everything included.
I don't do packages or tiers. When you work with me, you get the complete system — from audit to strategy to build to ongoing optimization.
Done-For-You System
A complete Facebook and Instagram lead generation system built, launched, and managed for your local business. Every piece handled — so you focus entirely on showing up and closing.
- Full campaign strategy & build
- Meta Pixel & conversion tracking
- Facebook + Instagram campaigns
- Reels, Stories & Feed placements
- Native lead form build & CRO
- 3–5 audience sets + lookalikes
- Retargeting sequences
- 4–6 ad creatives per month
- Weekly optimization reviews
- Live lead tracking dashboard
- Monthly strategy call
- Competitor ad monitoring
- A/B creative testing
- Call tracking & attribution
- Full campaign ownership — yours always
- Slack access for questions & updates
No lock-in contracts. Month-to-month engagement. You own your ad account, all campaign data, and every creative asset — from day one.
FAQ
Questions worth answering honestly.
Anything not here — bring it to the audit call. I'll answer it before you spend a cent.
Campaigns go live within 5 business days of onboarding. Most clients see their first tracked leads within 7–14 days. Facebook and Instagram typically hit full stride at weeks 3–6 as the algorithm accumulates conversion data — results compound from there.
Because a single-location dental practice in a mid-size market needs a different budget than a multi-location med spa. I give every prospect a tailored proposal with exact numbers after the free audit — once I understand your market and what results are realistic for your situation.
I recommend a minimum of $750/mo going directly to Facebook and Instagram. Below that, the algorithm doesn't collect enough data to exit the learning phase and results are unpredictable. This is completely separate from my management fee.
100%. I work inside your Facebook Business Manager account — which belongs entirely to you. Every campaign, audience, pixel data, and creative history is yours. If you ever leave, you take everything with you. No holdbacks, no data hostages.
At most agencies your account is one of 30–50 managed by a rotating team. Here, I personally build and manage every campaign — no drop in quality after onboarding. I work exclusively with local service businesses on Facebook and Instagram, so every insight applies directly to your situation.
CTA
Your calendar should be full.
Let's make that happen.
Free 40-minute audit. I'll review your current Facebook and Instagram setup — or map one from scratch — and show you exactly what your local market should be generating. No pitch. No obligation.
Prefer email? Reach me at [email protected]